Gamification for Online Promotions 04/02/12

GameApp  is a suite of proven promotional formats that leverage gamification (game-mechanics) to accelerate email list growth and social brand awareness through word of mouth. Want to launch an innovative promotion in the next week? We can help you do that. Consider this: Your email sits in an inbox along-side a handful of others received that day. Your Facebook post is essentially going into an RSS feed which is being bombarded by hundreds of people. The average Facebook post is seen only by 17% of your fan...

Melbourne Facebook Training! February 24th, 2011 02/08/12

You know why you need to be there to connect with your customers, advertise more effectively and build brand identity. So join us for 2 hours of practical Facebook training in the CBD where you'll leave with a functioning Facebook Page and the knowledge to start growing it successfully. As you build your page, you'll learn how to: Setup your own Facebook Page including claiming your username and page title. Understand FB policies. Add custom tabs, pages and applications the way the pros do. Setup your own F...

How to Manage A 100,000 Strong Facebook Page 02/04/12

You've been through the start-up growth phase, run some competitions, posted sharable content, made great use of fan-gates and built up a significant following, but you may be struggling to keep that 'talking about us' metric up above par. Selecting content that will amplify your message always has been, and always will be a key success factor and the decisions have increasingly higher impact as the community grows. This however, tends to be a secondary consideration, especially for retailers, who's primary concern t...

2012 Top Digital Consumer Trends 01/04/12

Android will flourish. Apple will flounder. 2012 will see mobile wallets go mainstream outside of Japan and South Korea and people take advantage of the impulse opportunities to shop local deals on their phones, while relishing in the eCommerce experience afforded by tablets. Web and mobile apps will help us share more, and we will also outsource more. In no particular order, here are some ideas to ponder for 2012: Android continues to flourish. With better technical specs, ever sleeker designs and sharper pric...

900,000 Monthly Active Users 10/28/10

Two years ago becoming a fan of generic pages like "Dark Chocolate" was all the rage. With 92,541 fans at last count, the page is of significant value to any chocolate brand wanting to launch a new product or stay front-of-mind with chocolate lovers.  In fact, there's a healthy trade in administrative rights that allows a company to access niche fan pages for a price.  I also think there is significant opportunity to any business who understands vanity URLs and the importance of the Open Gra...

New Zealand Social Media Landscape July 2010 08/13/10

This is what social media uptake looked like in New Zealand in the middle of 2010. This was created while trialling Virtual Assistant company GetFriday.  Following some initial research, I asked them to see how they could put that data into an infographic. I'm quite pleased with the result:

Social Media Profile Tools 08/08/10

Augmenting your customer database with user interest data from social network profiles is possible using Flowtown or Rapleaf.  But these solutions require an email database for you to plug-in to their systems.  If you don't have an email database yet, you can still gain some insight into how your audience interacts with social media by tapping into market research conducted by Exact Target, Forrester and GlobalWebIndex.  Play time:  Forrester Research       ...

NZ Social Media Marketing: Consumer Views 2010 08/04/10

Top New Zealand Social Networks 2010 08/03/10

The total number of social network users in New Zealand is about 2.3 million people. The total Internet population of New Zealand was 3.5 million as of 2009. Assuming a nominal growth rate of 5%, the 2010 figure is around 3.675 million people. Therefore, 62% of the internet population are social network users. Note that this chart covers only social networks and not publishing platforms with community features like Youtube, Wordpress and Slideshare. Feel f...

Social Profiles From Your Email Database 06/28/10

Convinced of the value of social media marketing, your next question is :"Which social media channel should I use?" Statistics are great to help validate resource allocation, but what if you could get really granular? Today, you can create a social profile from your existing email customer database which will help you identify exactly where your customers live online and what their interests are. This is also a way of identifying which social network is likely to be a source of new custom...