Livecasting with そらのーちゃん from NZ to Japan 12/11/10

Local market knowledge is invaluable and there's nothing quite like having a contact on the ground. For example, when Air New Zealand ran their kaigai-dada.net campaign with local celebrity and key influencer そらのちゃん (Sorano) livecasting her Air New Zealand experiences as part of a promotional campaign, I was puzzled why they used Twitter for the live comments stream and not Ameba.  After communication with Air New Zealand's social media team and a little corroborating research, I found th...