Measuring Brand Awareness Online 01/31/12

Learn how to monitor awareness of your brand in context of competitors in the marketplace in order to gauge the performance of strategic decisions and identify new opportunities (potential takeover candidates, marketing ideas, etc.) You can achieve this through: Monitoring Share of Search (aka Share of voice.) Organic search traffic for industry keywords and brand keywords. (you.com vs. competitor.com etc.) - shows if you own the keywords in your industry and if your brand is becoming more or less of a force in ...