Opening Your Social Branch 04/29/10
How do you communicate with your customers? And how does this compare to how your customers want to communicate with you? It’s being available where your customers are, just like opening a new branch. When Second Life was in its hayday, US based multinationals and banks took to it like moths to a flame and opened virtual branches with transactional capability within second life that used the native currency, Linden dollars.
Today, with over 400 million users, Facebook offers the virtual experience of choice. With a native currency, Facebook Credits, and full transactional capability, organisations are staking their claim with Fan pages and applications galore. One example is 1800 Flowers. Another is Pampers, who cleverly used it for a new product launch. How can you get started? Kim Boatman offers a few suggestions over at Inc.com. Also, there’s an Australian based outfit, Moluko, doing good things in this space.
Starbucks keep coming up with intuitive Facebook integrations like their Starbucks Card application. Useful online management functions have not only been imported into Facebook, but also tailored to fit. For example, reloading a friends card.
Related Reading: Glenbrook’s Model for Social Payments by @GP_Russ_Jones
All up, it looks like an open book that needs to be written.
Cheers, @kunalkripalani
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5 Responses to this article
Found http://www.facebook.com/CozyCoverz but they take you back to their main site to complete the transaction…that’s kind of cheating
There’s so many opportunities for businesses, and they need to be where there customers are. Customers aren’t necessarily knocking on their doors; there more and more online, talking with friends, family and other businesses. Savvy businesses know this and are knocking down all barriers and opening up to using all manner of social networking to connect and engage. The world is truly any savvy business’ oyster.
Diapers that Pampers successfully launched on FB now being protested against on FB! http://ow.ly/1GH4f
The word is that their own credits will soon be the only currency allowed for any transaction on Facebook.
RT @nigellegg: Social Commerce Breakdown: How Levi’s and Facebook Prompt Friends To Improve Your Buying Experience http://bit.ly/bINmSK [from @jowyang]