KunalKripalani
By drawing on my experience, international best practice, opinions of other thought leaders and keeping abreast of the latest digital trends, my goal is to help you shape a robust digital communications strategy.
I have just concluded my contract with Catchoftheday.com.au, Australia’s #1 eCommerce group and operator of marketing leading websites:
CatchOfTheDay.com.au: One deal. Everyday. Midday
GroceryRun.com.au: Just like supermarkets, only cheaper!
You can view the details of this latest experience on Linkedin.
Career Highlights:
> Finalist, Best Online Retail Marketing Initiative, ORIA 2011 – CatchOfTheDay.com.au
> 4th at Deloitte Fast 50 NZ, 2007 – Fishpond.com.au
> 31st at Deloitte Technology Fast 500 APAC 2007 – Fishpond.com.au
> Exporter of the Year, Westpac Business Awards, 2007 – Fishpond.com.au
> Sony-Erriccson Frontier Award for Mobile Innovation, 2006 - The Radio Network
My experience over the past 5 years has shown me that my digital marketing leadership, analytical nous and ability to communicate with creative & IT teams, is a rare and highly-valued blend of skills within an organization. This makes me well-suited to take on a primarily strategic-level role providing oversight, leadership and guidance to any emerging online retailer. I am well-grounded and able to take the charge at a tactical level when required.
As you formulate your marketing strategy, It is intended that the conversation we have on this blog will help you ask the right questions, pick the right channels and engage your customers in a meaningful way. The future of marketing is digital and it takes a certain depth of understanding to be able to properly undertake online marketing initiatives as part of an integrated campaign. I can bring you this knowledge.
I cut my teeth as head of marketing at Fishpond.com.au. During my tenure the fledgling start up grew to be one of the largest eCommerce stores in Australasia. We were ranked 4th at the Deloitte Technology Fast 50, posting sales growth of 1230%, which also won us Exporter of the Year.
Prevously, I worked with Reactive Media, an interactive agency operating in Melbourne, Sydney, London, New York and Auckland. My day-to-day work involves formulating digital strategies and working with external stakeholders to achieve our goals.
I have enjoyed award winning experiences with web and mobile companies in New Zealand and Australia that highlight my contributions to fast growth, innovation and industry best practice. My business travel itinerary has also taken me to Singapore, Malaysia, Indonesia, Japan and the USA. Some of my experiences are archived on my portfolio website: Kryptonite.
Indian by birth, I was born and raised in Dubai and then the family moved to Auckland, New Zealand where I went to high school and also graduated with a Bachelor of Science from the University of Auckland. This included a one-year exchange program at Kyoto University where I learned a lot about the Japanese consumer and how to speak their language.
I am currently based in Melbourne, Australia and open to online retail speaking engagements, workshops and strategic consulting opportunities anywhere in the world in 2012. I feel I should mention that I have a weakness for startups, as well as warm and sunny locations.
Ideally my next Endeavour would involve building a business on the cusp of technology in green tech or healthcare. You can contact me via:
