Melbourne Facebook Training! February 24th, 2011 02/08/12

You know why you need to be there to connect with your customers, advertise more effectively and build brand identity. So join us for 2 hours of practical Facebook training in the CBD where you’ll leave with a functioning Facebook Page and the knowledge to start growing it successfully. As you build your page, you’ll learn how to:

1. Setup your own Facebook Page including claiming your username and page title. Understand FB policies.
2. Add custom tabs, pages and applications the way the pros do.
3. Setup your own Fan-gate that reveal hidden content only to people who Like your page.
4. Cultivate and maintain an active, positive and engaged audience.
5. Use the best time-saving social media management tools that enable you to manage multiple pages from one place, automatically schedule your posts for times they are likely to get the most engagement and give you proven content ideas.
6. Give people what they are looking for from brands on Facebook.
7. How to really catalyze the Word of Mouth opportunity on Facebook.
8. Build a fan following with 3 of the best tactics around.
9. Measure your success: Engagement vs Vanity.

Bring your laptop and build as you go, or just watch and learn. Ready? Reserve your place right now:

About the trainer – Kunal Kripalani

I recently finished up a Digital Marketing Management role with Catchoftheday.com.au, Australia’s number 1 daily deals website and an overall leader in the local eCommerce space. During my tenure, I focused on building up the brand’s presence by focusing on word of mouth marketing campaigns that leveraged Facebook, Twitter and email in order to build awareness of our brand and more importantly, bring in new prospects. I executed campaigns that more than tripled our Facebook following from 40,000 to over 150,000, grew our Twitter followers from 3000 to 13000 and added tens of thousands of new subscribers to our email database.

Prior to Catchoftheday, I headed up marketing at Fishpond.com.au, an online department store operating since 2005 followed by some time working with startups in San Francisco and a digital marketing agency in New Zealand. My work has attracted the following awards:

• Finalist, Best Online Retail Marketing Initiative, Online Retail Industry Awards 2011
• 4th at Deloitte Fast 50 NZ, 2007
• 31st at Deloitte Technology Fast 500 APAC, 2007
• Exporter of the Year, Westpac Business Awards, 2007
• Sony-Erriccson Frontier Award for Mobile Innovation, 2006

You can contact me for more details about the course here: kunal@webstrategy.asia