Search Engine preference and usage patterns are unique across the APAC, especially in East Asia. Of note is the dominance of Yahoo in Hong Kong, Taiwan and Japan, Baidu in China and Naver in South Korea, This post presents a road map to the SEO opportunity in the Asia Pacific including a look at how digital trends will transform the top 3 triggers for using a search engine from offline, to online.
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According to iProspect, a break down of the search engine landscape across the Asia Pacific looks like...
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Understand and Implement SEO with this strategy guide and checklist.
The Comprehensive Search Engine Optimisation Checklist
View more documents from Kunal Kripalani.
More useful search engine optimisation resources:
A Word on SEO Strategy. Plus a 35 Point Implementation Checklist
Winning Search Engine Oscars with Social Media
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This post is a summary of how I managed to secure the #1 ranking on Google for the keyword phrase twitter marketing campaign.
Good Timing: People were actively searching for more information about a controversial social media campaign being run by a Web CMS company in th UK. It made headlines the world over.The volume of keyword searches was very high. But, there was no data, case studies or analyses published that provided any sort of insight. Having a good understanding...
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A couple of days ago I wrote about 5 ways social media can enhance your SEO efforts.This is good stuff, but:
SM and SEO certainly overlap, but I still see too many people operating in silos...Neither effort will succeed unless it's part of a larger marketing and analytics strategy." @AndrewCMiller
Wise words. So, SEO is only a fragment of an overall search marketing strategy, which in itself is part of a larger stragetic drive by a business as a means of achieving their goals. So let's take one step back and look...
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Appearing on the first page of Google for your chosen search terms is perhaps the online equivalent of an Oscar win. Pete Cashmore, Mashable.
With 95% of clicks coming from page 1 and most of those clicks going to the Top 3 spots, the research says that if you don't rank on the first page, then you may as well not be there at all. If you're unfamiliar with search engine optimisation, you might like to have a read of SEO is Relevance, Uniqueness and Freshness first. Search Engine Optimisation i...
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Search Engine Optimisation (SEO) is improving your website's visibility and ranking on the first page of Search Engine Result Pages (SERPs.) This is successfully achieved through:1. Relevance: determined by contextual keywords, volume of traffic, volume & quality of backlinks from credible (authoritative) websites and internal linking2. Uniqueness: Original content, with unique meta titles (But don't waste your time on Meta keywords.) Meta description, author, robots etc. ar...
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Imagine completely dominating the first page of Google. Social Media offers a frictionless path to building global link popularity - an important search engine algorithm metric because search engines recognise the increased usage of social media for information and content discovery. To increase visibility and build brand recognition in this manner, you can have your blog, Twitter profile, Facebook page, Youtube video and Flickr photos all appear on the first page of a Google SERP for keywords t...
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