You've been through the start-up growth phase, run some competitions, posted sharable content, made great use of fan-gates and built up a significant following, but you may be struggling to keep that 'talking about us' metric up above par. Selecting content that will amplify your message always has been, and always will be a key success factor and the decisions have increasingly higher impact as the community grows. This however, tends to be a secondary consideration, especially for retailers, who's primary concern t...
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How long before Facebook Credits (FBCs) becomes a payment option across the web? With Facebook Connect continuing to spread quickly across the web, FBCs could become the micropayment system that opens up revenue opportunities for media owners wanting to make an income with their premium content. This is about making it easy for consumers to buy what you are selling. We should pay attention to FBCs because:
1. Virtual Currency Monetisation is a trend that is becoming an industry unto itself. In fact, South ...
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Foursquare and Gowalla educated the market on mobile gaming, check-ins and rewards. Facebook is now taking full advantage of the trend with their launch of 'Places' and 'Deals'. As smartphone adoption grows and location based applications proliferate, the gap between online and offline marketing is getting smaller by the day.
The principle is simple: Perform an action, get rewarded and attain new heights: stuff, power, access and status. Get a rush of endorphins, an ego boost and bragging rights. We are comp...
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Question:What's the one piece of equipment that just about everyone with a dollar to spend in their pocket carries around with them?
Answer: A mobile phone. (Got one somewhere close right now don't ya?)
A clever operation over in the states has turned your mobile phone number into your loyalty card. This eliminates the need for another piece of plastic to carry around and I bet it saves the retailer a pretty penny too. Read more about this at The Wise Marketer.
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