Android will flourish. Apple will flounder. 2012 will see mobile wallets go mainstream outside of Japan and South Korea and people take advantage of the impulse opportunities to shop local deals on their phones, while relishing in the eCommerce experience afforded by tablets. Web and mobile apps will help us share more, and we will also outsource more. In no particular order, here are some ideas to ponder for 2012:
Android continues to flourish. With better technical specs, ever sleeker designs and sharper pric...
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The gospel of web usability is being rewritten. As the digital realm evolves to include a plethora of new media touchpoints, so too does the way we interact evolve. I've run marketing campaigns that break every so-called convention that was designed to convey trust, authority and relevance and build brand advocacy. Gone are the days of Web 1.0 and 2.0. The web is no longer in beta. The promise we imagined at it's birth has come to fruition. Those of us that succeed, share one or both of these traits:
Ability ...
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"organizations can turn sustainability into innovation’s new frontier – achieving competitive advantage and influencing economic recovery in much the same way that the breakthrough products and business models of computer companies led the way out of previous recessions." - The Harvard Business Review.
We are in the midst of the alternative energy revolution and the rise of green consumerism. From reusable supermarket bags to to carbon-offset schemes for air travelers, companies are responding to...
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2011 will be a year where brands demonstrate an understanding of how to leverage emerging digital trends in mobile, loyalty, near field communications, group buying, social commerce, crowdsourcing, virtual currency, green consumerism, glocalisation and online privacy.
1. Cross Platform Mobile Applications
A year ago it was all about the iPhone App with the Android Marketplace just finding its legs. Over 2010, Android OS grew market share at a stellar rate, fuelled by exclusive mobile network and de...
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In 2014, a marketing budget will allocate most funds to digital and will be split between mobile, social, email, display and search - in that order of priority. Media selection depends on the message and the audience, and there is growing consumer preference for channels and solutions that are interactive. Evidence of this trend includes:
Panasonic's shift in focus to digital, citing "Quantifiable ROI" as a key benefit.
Procter and Gamble opt for slashing their television budget in favour of social media ca...
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Search Engines are gateways. Social Networking sites are decision drivers.
As bing and Google offer travel search services that make flight discovery more intuitive and funnel traffic directly to airline websites, every vertical within the air travel industry will be affected. Brands that understand the search marketing implications and that cater to every need of the online customer journey will thrive. This post looks at the implications of Bing Travel and Google powered flight metas...
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