Viewing all posts under social commerce


How to Manage A 100,000 Strong Facebook Page 02/04/12

You've been through the start-up growth phase, run some competitions, posted sharable content, made great use of fan-gates and built up a significant following, but you may be struggling to keep that 'talking about us' metric up above par. Selecting content that will amplify your message always has been, and always will be a key success factor and the decisions have increasingly higher impact as the community grows. This however, tends to be a secondary consideration, especially for retailers, who's primary concern t...

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Social eCommerce Best Practice Implementation Guide 12/25/10

As eCommerce businesses increase their use of social network connectivity to offer enhanced online shopping experiences there is a growing need to develop a set of best practice implementation guidelines to ensure an enhancement of the online customer journey while maximising the utility of social network integration tools. Help build this list:  You should add your contribution to the comments. This is a working article.  It's far from complete and I encourage anyone to contribute their thoughts. If you want to...

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