GameApp is a suite of proven promotional formats that leverage gamification (game-mechanics) to accelerate email list growth and social brand awareness through word of mouth. Want to launch an innovative promotion in the next week? We can help you do that.
Consider this: Your email sits in an inbox along-side a handful of others received that day. Your Facebook post is essentially going into an RSS feed which is being bombarded by hundreds of people. The average Facebook post is seen only by 17% of your fan...
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It seems like online retailers have evolved far more quickly than the email service providers have been able to keep pace with. From what I could tell, the level of service provided catered only to the weekly newsletter requirements from days of yore. Up until recently, the systems on offer had not been ramped up to properly cope with more frequent sending that is now typically once or more per day. After multiple failures, we naturally seeked out alternative vendors.
The first thing to consider is: Are you deal...
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The gospel of web usability is being rewritten. As the digital realm evolves to include a plethora of new media touchpoints, so too does the way we interact evolve. I've run marketing campaigns that break every so-called convention that was designed to convey trust, authority and relevance and build brand advocacy. Gone are the days of Web 1.0 and 2.0. The web is no longer in beta. The promise we imagined at it's birth has come to fruition. Those of us that succeed, share one or both of these traits:
Ability ...
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The future of marketing is digital. Any marketing leader today should have a digital bias in their experience in order to be able to effectively leverage the integrated campaign opportunities now open to online retailers. Online Retail Manager, Web Strategist, Online Channel Manager, Online Sales Manager, eCommerce manager and even Chief Digital Officer are titles for similar job prescriptions that take responsibility for the long term planning and ongoing digital program success within an organisation. It entails t...
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Through an understanding of each step of the customer journey from offer discovery through to purchase and post-consumption activity, we can design a lifecycle messaging plan to optimise lead conversion and retention.
Performing a cohort analysis, you can identify high-value segments and also glean insights from which you can design reengagement assets. Through a robust testing framework, you can identify what combination of design, content and timing works best. This post presents a framework for your organisa...
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