GameApp is a suite of proven promotional formats that leverage gamification (game-mechanics) to accelerate email list growth and social brand awareness through word of mouth. Want to launch an innovative promotion in the next week? We can help you do that.
Consider this: Your email sits in an inbox along-side a handful of others received that day. Your Facebook post is essentially going into an RSS feed which is being bombarded by hundreds of people. The average Facebook post is seen only by 17% of your fan...
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Through an understanding of each step of the customer journey from offer discovery through to purchase and post-consumption activity, we can design a lifecycle messaging plan to optimise lead conversion and retention.
Performing a cohort analysis, you can identify high-value segments and also glean insights from which you can design reengagement assets. Through a robust testing framework, you can identify what combination of design, content and timing works best. This post presents a framework for your organisa...
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If you're willing to go the extra mile, then people like me will reward you for that little something special that we know we can't get anywhere else. This may mean that I happily pay a little extra for the privilege, but it practically guarantees my loyalty. Semantics aside, this post is about how increasing consumer choice ads to your bottom line.
Air New Zealand's new pricing model reflects recognition of the growing market share of low cost carriers. The flexible pricing means you can decide what flyi...
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If you're launching a new product or have a new TV commercial, there are compelling reasons to propagate it across the internet and cultivate regional online video communities across the Asia Pacific.
It's engaging, entertaining and easy to share.
Television is becoming a mainstream gateway to the internet and we will see more long-form and premium content become available. For example: Home Project
90% of Chinese internet users have access to broadband.
1/2 of the world's internet population reside...
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Scientific Advertising by Charles C. Hopkins is one of my favourite books. It provides common sense insights into what works, what does not work, and why. I read this book for the first time over a year ago and i've just finished going through it a second time. The book teaches one about good advertising and succesfully launching new products. The principles can be applied to the entire online marketing suite, from SEO to Conversion Optimisation. I highly recommend reading this book. If you're short on time,...
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Critical Mass and mainstream are words you could start to associate with social media. The bottom line is:
Your customers are embracing social media, making it an opportunity to build a community around your offering.
It's an opportunity to build rapport, loyalty and warm fuzzy feelings about your brand. Because of the context of the medium, you can afford to, in fact - you have to take a less formal tone than the typically corporate one size fits all corporat...
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Many businesses struggle with online sales due to a poorly constructed sales funnel. This usually stems from a template website and off-the-shelf shopping cart solution that requires customisation before it becomes effective.
Conversion Optimisation is getting more customers without spending any more money on advertising. It's the art and science of getting visitors on your website to perform a desired action more often.
A conversion optimisation is in essence, an enhancement of your customer's experience. To read more
In his presentation at TED, Dan Ariely, author of Predictably Irrational, pointed out the power of relative price points. People tend to have a bargain hunting propensity. For example, The Economist magazine offered three subscription price points on their website:
Internet-only subscription for $59
Print-only subscription for $125
Print-and-Internet subscription for $125
Option 3 is the clear bargain and was taken up by most people. Since no one was interested in Option 2, it was eliminated from th...
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